Consumer Psychology Marketing Communications - 1025 Words

CONSUMER PSYCHOLOGY MARKETING COMMUNICATIONS PSY322 May 13, 2013 Charles Dudek This purpose of this paper is to analyze two articles in the context of consumer psychology and marketing communications. The fist part will define consumer psychology looking at why consumer behave the way they. The paper will also examine how research has made it easier to predict human behavior exploring its benefits. The aspect of using what has been learned about consumer psychology will be looked at, more specifically with young consumers. Most people learned early in school that â€Å"ology† mean the study of when speaking of a science such as biology or physiology these are for the most part exact and most variables†¦show more content†¦This can be extremely changeling because young people tend to follow fads and trends. An item that is the hottest selling item this month may be long forgotten in as little as 60 days because young people desires and wants change so rapidly Television has been a mainstay in reaching this group (Kraak, 1998). However, this is also changing with young people spending more time online and spending countless hours gaming rather than watching television. Advertisers have discovered they must meet the young where they meet. It is not uncommon to see major companies advertise within the gameplay of a video game. From the Beetles to Justin Beiber, Young people have always been influenced by pop culture. This is a huge marketing advantage. Celebrities have become an essential piece in the marketing strategies of many companies, especially when marketing to the young people. For example it is commonplace for young people to convince their parents to spend nearly two hundred dollars on the latest LaBron James or Kobe Bryant endorsed sneakers. In conclusion, consumer psychology is a complex and difficult field to study and predict. However, with the advance of technology and the ability to collect and analyze data in real-time, how and why consumers buy has become much more predictable. This information has led to significant changes in the way companies target and market their products. In the case of young people the use of successful methods such asShow MoreRelatedConsumer Psychology and Marketing Communications Article Analysis846 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 August 14, 2013 Consumer Psychology and Marketing Communications Article Analysis People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketingRead MoreConsumer Psychology and Marketing Communications Article Analysis807 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 November 13, 2012 Dr. Sharlyn Moore Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The CherryRead MoreConsumer Psychology and Marketing Communication Essay695 Words   |  3 PagesConsumer psychology is an important part of current society. The reasons behind why products are in some areas and not others are determined by consumer psychology. Businesses must decide what to sell. They must also decide how and where to sell their products. Psychological concepts assist businesses in making decisions and discovering the best options available to them. Companies find ways to creatively brand their products to entice consumers to purchase them. People are not always aware theyRead MoreConsummer Psychology and Marketing Communication971 Words   |  4 Pagesh ead: Consumer Psychology and Marketing Communication Message Consumer Psychology and Marketing Communication: A view to Concepts and Drives PSY322 February 27, 2013 Abstract This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications. Consumer Psychology andRead MoreConsumer Psychology and Marketing Essay examples891 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 University of Phoenix Consumer Psychology and Marketing Communications Article Analysis Consumer psychology is described as the study of the patterns or choices that people make when purchasing items or services (Perner, 2010). It involves trying to predict the buying patterns of consumers, as well as what types of advertisements or promotions reach various groups of consumers (Perner, 2010)Read MoreEssay about Marketing and Psychology862 Words   |  4 Pagesof Marketing and Psychology Mustafa Bilal University of Phoenix PSY/322 October 7, 2013 Chawn Williams Consumer psychology is a sub-branch of social psychology that falls under the umbrella of psychology. A consumer is a person or group that uses a service of product. Psychology is the study of the mind. These two words, when put together is the study of the human mind concerning â€Å"why† and â€Å"how† it decides why, what, where, and when to consume a product or service. Consumer psychologyRead MoreUsing Emotions to Build Advertisements955 Words   |  4 Pagesspeaking to consumers. By assessing consumers and their responses to different types of emotional marketing, the value of emotions in advertising and the field of marketing can then be determined (Bagozzi, Gopinath, Nyer, 1999). In the following studies, emotions in ads and the psychological and emotions reactions of consumers are reviewed to see if emotions can further the productivity of the marketing industry (Rajecki Gerber, 2012). 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