Consumer Psychology Marketing Communications - 1025 Words

CONSUMER PSYCHOLOGY MARKETING COMMUNICATIONS PSY322 May 13, 2013 Charles Dudek This purpose of this paper is to analyze two articles in the context of consumer psychology and marketing communications. The fist part will define consumer psychology looking at why consumer behave the way they. The paper will also examine how research has made it easier to predict human behavior exploring its benefits. The aspect of using what has been learned about consumer psychology will be looked at, more specifically with young consumers. Most people learned early in school that â€Å"ology† mean the study of when speaking of a science such as biology or physiology these are for the most part exact and most variables†¦show more content†¦This can be extremely changeling because young people tend to follow fads and trends. An item that is the hottest selling item this month may be long forgotten in as little as 60 days because young people desires and wants change so rapidly Television has been a mainstay in reaching this group (Kraak, 1998). However, this is also changing with young people spending more time online and spending countless hours gaming rather than watching television. Advertisers have discovered they must meet the young where they meet. It is not uncommon to see major companies advertise within the gameplay of a video game. From the Beetles to Justin Beiber, Young people have always been influenced by pop culture. This is a huge marketing advantage. Celebrities have become an essential piece in the marketing strategies of many companies, especially when marketing to the young people. For example it is commonplace for young people to convince their parents to spend nearly two hundred dollars on the latest LaBron James or Kobe Bryant endorsed sneakers. In conclusion, consumer psychology is a complex and difficult field to study and predict. However, with the advance of technology and the ability to collect and analyze data in real-time, how and why consumers buy has become much more predictable. This information has led to significant changes in the way companies target and market their products. In the case of young people the use of successful methods such asShow MoreRelatedConsumer Psychology and Marketing Communications Article Analysis846 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 August 14, 2013 Consumer Psychology and Marketing Communications Article Analysis People think, desire and act different. Consumer psychology can be a study of costumer behavior. Market communication will involve in consumer psychology by media promoting and targeting people by the evidence collected. These articles represent that behavior that bring joy to people and creates a study of marketingRead MoreConsumer Psychology and Marketing Communications Article Analysis807 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 November 13, 2012 Dr. Sharlyn Moore Consumer Psychology and Marketing Communications Article Analysis Consumer Psychology is the art of determining consumer requirements through study and analysis of consumer spending and purchasing habits relating to products or services advertised for sale. The analysis portion focuses on consumer motivation concerning products and mood relative to purchasing products. The CherryRead MoreConsumer Psychology and Marketing Communication Essay695 Words   |  3 PagesConsumer psychology is an important part of current society. The reasons behind why products are in some areas and not others are determined by consumer psychology. Businesses must decide what to sell. They must also decide how and where to sell their products. Psychological concepts assist businesses in making decisions and discovering the best options available to them. Companies find ways to creatively brand their products to entice consumers to purchase them. People are not always aware theyRead MoreConsummer Psychology and Marketing Communication971 Words   |  4 Pagesh ead: Consumer Psychology and Marketing Communication Message Consumer Psychology and Marketing Communication: A view to Concepts and Drives PSY322 February 27, 2013 Abstract This essay will discuss the definition of consumer psychology, and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications. Consumer Psychology andRead MoreConsumer Psychology and Marketing Essay examples891 Words   |  4 PagesConsumer Psychology and Marketing Communications Article Analysis PSY/322 University of Phoenix Consumer Psychology and Marketing Communications Article Analysis Consumer psychology is described as the study of the patterns or choices that people make when purchasing items or services (Perner, 2010). It involves trying to predict the buying patterns of consumers, as well as what types of advertisements or promotions reach various groups of consumers (Perner, 2010)Read MoreEssay about Marketing and Psychology862 Words   |  4 Pagesof Marketing and Psychology Mustafa Bilal University of Phoenix PSY/322 October 7, 2013 Chawn Williams Consumer psychology is a sub-branch of social psychology that falls under the umbrella of psychology. A consumer is a person or group that uses a service of product. Psychology is the study of the mind. These two words, when put together is the study of the human mind concerning â€Å"why† and â€Å"how† it decides why, what, where, and when to consume a product or service. Consumer psychologyRead MoreUsing Emotions to Build Advertisements955 Words   |  4 Pagesspeaking to consumers. By assessing consumers and their responses to different types of emotional marketing, the value of emotions in advertising and the field of marketing can then be determined (Bagozzi, Gopinath, Nyer, 1999). In the following studies, emotions in ads and the psychological and emotions reactions of consumers are reviewed to see if emotions can further the productivity of the marketing industry (Rajecki Gerber, 2012). USING STUDIES TO SHOW EMOTIONS IN ADVERTISING/MARKETING StudyRead MoreThe Relationship Between Marketing And Consumer Behaviour And A Marketing Strategy Essay1390 Words   |  6 PagesD : The importance of consumer behaviour to Marketers in 2015 The relationship between consumer behaviour and a marketing strategy was proposed by Donal Rogan (2007) as being ‘about increasing the probability and frequency of buyer behaviour. Requirements for succeeding in doing this are to know the customer and understand the consumer’s needs and wants’. It is important to note that consumer behaviour is an on-going process, something which is infinite and this is where the idea of linking itRead MoreA Positive Note For Advertising858 Words   |  4 PagesAdvertising So many people are intimidated by the word marketing. They may not realize it, but marketing is a part of their daily routine and they will use it for the rest of their life. Singles use marketing theories to find love, parents to convince children to behave, and teachers to sell knowledge to the classroom. Anytime someone successfully convinces or sells another person on their idea, or product, they likely used elements of marketing without even realizing. In light of this, one of theRead MoreBenefits of Employee Engagement in Organizations1022 Words   |  5 Pageswork for the organisation, inspiration, and challenges), and absorption (concentration) (Schaufeli et al, 2002; Baker et al, 2008). The subject of employee engagement has increasingly become more popular within the research fields of marketing, business, psychology and public relations because of the supposed benefit that employee engagement brings to the employee, the customers and the company. Various scholars have listed these benefits, which can all be divided between an organisation-level and

Intro to Chicano Studies Free Essays

David E. Dominguez April 21, 2013 ECC RM 169 Introduction to Chicano Studies Midterm Have you ever noticed the numerous similarities between you and your peers? No? Perhaps the way you speak upon one another, the tone, maybe the diction, or even the syntax of your voice can all be apart of ones culture. However, communication is only one of the very many key elements when taking in and digesting the term, ‘Culture’ along with its eclectic and widespread meaning. We will write a custom essay sample on Intro to Chicano Studies or any similar topic only for you Order Now Now, when I say, â€Å"take in and digest†, I simply am referring to act of embracing and understanding the complete meaning of the word and its effect on our everyday life. Many professionals such as Anthropologist, Doctors, Psychologist, Economist and many more Scientist have their own definition of what culture may be, as well as your regular neighbors, classmates, co-workers, and even teachers. So why is this measly word so important? Well figure this, there is only one race everything else is culture, here in the United States of America we are what is defined as a multi-cultural society, nationwide. This means that within our country resign many different ways of life, entertainment, appearance, language, social classes, and even many deaths due to disease, thus resulting in a grand amount of what are called cultural clashes. Categorized as conscious and unconscious, these confrontations have an enormous effect on our civilization. Culture is an essential part of conflict and conflict resolution. Cultures are like underground rivers that run through our lives and relationships, giving us messages that shape our perceptions, attributions, judgments, and ideas of self and other. Though cultures are powerful, they are often unconscious, influencing conflict and attempts to resolve conflict in imperceptible ways. In other words, there are many circumstances in which these types of conflicts are in a sense, uncontrollable, meaning our regulatory system of life may have been pre-judged, now bare with me here, to my understanding due to my research, cultures are more than language, dress, and food customs. Cultural groups may share race, ethnicity, or nationality, but they also arise from cleavages of generation, socioeconomic class, sexual orientation, ability and disability, political and religious affiliation, language, and gender- nd this just to call upon a few. There are also very many theories to this term, culture. For example, The Resource Pot defines culture as mutual adaption of diversity in life, also as respect and celebrated diversity. On the other hand, the concept and theory of The Salad Bowl reveals another meaning to culture, such as acculturation, acculturation is when two or more cultures come into psychological, physical, or even environmental contact and begin to alter thei r original customs to further adapt to that in which they have discovered. This theory also reads that this part of culture is â€Å"color blind†, not literally of course but symbolically, towards race and ethnicity. Lastly there is the theory of The Melting Pot, which is a more assertive and aggressive form of acculturation, in which the dominant of the two cultures will succeed and overthrow, if you will. This particular theory also portrays the word Ethnocentrism. This is the act of judging ones culture based upon your own cultures’ ways and or beliefs. Emic and Etic are terms used by anthropologists and other social scientists referring to two different types of data collected on human behavior. Often used by cultural anthropologists, an â€Å"emic† point of view is one where the analysis of behavioral and cultural systems is defined in terms that are meaningful to the individual who is a participant within that culture, also known as an â€Å"insider’s view†. The emic perspective arises from the participant of the culture being observed. Now, the Etic point of view is which comes from the â€Å"outsiders† of the particular culture in which is being observed. In a comparison, the Etic perspective is used if the representations are in accord with scientific observers. The etic perspective employs a more logical, analytical and anthropological analysis of one who does not participate in the cultural that is being observed. However, despite any differences between these two perspectives, and due to my educational research, anthropologists agree that any ethnographic work ought to be represented using both the emic and etic views. To fully understand a culture, anthropologists must be able to understand the culture empathetically and scientifically. The two approaches build off one another and allow for a wider understanding of culture. Also, there are many elements in which may influence ones social and personal behaviors/identity as well as their mentality and psychological judgment or comprehension. Just to point out a few- life experiences, environment, personal choices, and Adversity†¦ ersonally, I believe you have to give back to those more in need to fully understand who you are as a person, in today’s society it is a â€Å"give me all about me† society and the more you give the more you gain as an individual and the more you grow and develop your own genuine not manufactured characteristics. Yes, I said manufactured characteristics, believe it or not but people are many times shaped and formed into who they are due to what they watch or see on the television screen or from what they hear on the radio stations, even within our children, its an epidemic. The mentality of the youth in any community as well as anywhere else across the globe, is very gullible and vulnerable. For instance, I observe the television shows on the Disney Channel that my four year old, soon to be five year old little sister watches, and I have learned that in each showing there is constant affectionate and loving relationships between young boys and girls. Now although it is portrayed as humor and may seem completely innocent, it makes me wonder how this will effect my baby in the future, along with the sexual and intimate lyrics played both on the radio stations and at home. I feel that the media contributes to the epidemic of pregnancy in young women now a days. That is just one personal opinion of observation from my perspective as an older brother as well as a young Chicano. I have come across these connections between Disney Channel’s young affairs, the radio stations, and the epidemic of pregnancy through my own personal experiences and visualizations of the youth in my family and across the city. My theory goes on much more into depth but lets stay on topic. The media is only another element in which may influence ones identity; another involves the environment, the habitat, and the beings all around the individual. When we enter the world we enter naked physically, socially, and culturally. Unlike other living creatures humans need social experience to learn their culture and survive. Only humans rely on culture rather than instincts to ensure the survival of their kind. The natural thing to humans is to create culture. Culture has to be learned it is not apart of a biological make up; but our biological make up makes culture possible. We as humans do not inherit habits and beliefs we acquire them during the course of social experiences. We come into this life without a language, social class, values, morals, religion, race, we do not even know how to love or hate. It is through human contact that people learn to become members of the human community. Culture is the values, beliefs, behaviors, and materials that form the way of life for humans. Culture interprets our surroundings for us and gives us meaning and allows us to express ourselves. To learn any culture is to learn a person’s values, ideas and of what is desirable in life. Values underline or preferences, guides or choices, indicate what we hold worthwhile in life. Values help define the character of a culture, but it does not provide specific courses of actions. Without any morals or values in life there is no culture, and once again, without culture what is life? What is the point of life without Culture? Without Culture life would be meaningless and boring, I think it is an extraordinary craft to learn ones culture who differs from you. How to cite Intro to Chicano Studies, Papers

Software Defined Networking for Literature Review- MyAssignmenthelp

Question: Discuss about theSoftware Defined Networking for Literature Review. Answer: Introduction At a general view, Software-defined networking (SDN) outlines an architectural revolution in networking devices where unlike before, network components are decoupled to form the general elements of control and the data plane. As a result of this segmentation, the control plane is then centrally controlled using quality applications which boost administration and other network management operations [1]. Now, SDN tries to solve the issues faced by conventional networking architecture that lack the adaptability features to cope with the demands of today more so, in the fields of data centres, campus networks and other carrier platforms. This report focuses on SDN as a new networking technology and highlights the security issues that currently faces and those that are set to affect it in the future. Moreover, its offers suitable recommendations to meet these security challenges. Literature Review SDN promises a completely new paradigm in the way networking configurations and traffic management is done by introducing new functions to all the networking topologies available today. This outcome is necessitated by the state of technological advancements which demands agile and dynamic systems that can adjust to immediate needs. In the past, this has been accomplished through traditional systems however, their deployment inflexibility limits the implementation of new technologies such as cloud computing [2]. Now, the concept of SDN has been in existence for a long time but has just been recently refined to the design it currently holds. In all, the idea is to diversify network functionalities by abstracting the underlying network resources to offer both application and networking services. SDN Features Now, this objective of abstracting the underlying resources enhances control where centralised administration and management is offered which improves the performance and increases the overall control over networking systems/functionalities. Although still in its infancy stages, the ONF (Open Networking Foundation) an organisation responsible for furthering SDN objectives, outlines SDN as a technology that separates the networking control plane from the forwarding plane [3]. In this model, the control plane manages and regulates devices in the said networks. Furthermore, the SDN architecture allows the data plane to be completely programmable while being separated from the control system. Through this regime network functionalities are directly distributed to the devices without manual input from the administrators. Therefore, in the end, the network design takes an autonomous system where control is centrally managed and underlying hardware configurations are made using an applicati on accessed by the end user. SDN operational efficiencies surpass those of networking functionalities as its application spans multiple fields including application development. For instance, Software developers can optimise their operations through the high-level networking abstraction offered by the control plane to define more sophisticated application used as networking resources. Furthermore, in tune with the demands of emerging technologies such as IoT and cloud computing, the underlying networking fabric can be adjusted to fit any new operational or service requirements, an outcome that cannot be met by conventional networking architectures [4]. SDN Architecture Similar to the software implementation procedures, SDN architecture will utilise modularity principles where abstraction of resources is used to meet operation requirements. Therefore, all networking processes, from configuration to resource allocation and prioritisation will be divided into three major components data, control and application [2]. Through this outline, all layers or plane are well defined with their appropriate boundaries and roles. Moreover, plane specific APIs are provided to manage them including the communication of adjacent planes. The planes: Data plane This plane is characterised by the networking components such as routers, switches, firewalls and virtualization tools. In all, the role of this plane is to forward traffic efficiently based on the regulations set by the controlling plane. Furthermore, SDN eliminates the configurations used for isolation as well as the intelligence tools for forwarding. Control plane the plane that makes the decisions pertaining to the network and traffic control. Its central component is the SDN controller that translates users and business objectives into traffic controls such as access, bandwidth and traffic regulation. Furthermore, programmability is introduced in the same plane which enables real-time manipulation of networking resources. Application plane front end systems that outline business application and networking systems. The overall networking architecture is presented to the end user through northbound APIs. These application link with the SDN controller which facilitates the configuration of networking components to regulate traffic and other resources located in the data plane. Fig: SDN Architecture Requirements for SDN While this new architecture or network design offers a wide range of applications including network programmability and virtualization, the current framework of networking systems must be completely changed to fit the needs of SDN. For one, the protocols in use must change to have a distributed outlook that coordinates changes across all existing conventional networks. This outlook requires complex protocols implementations that offer services on the underlying networking infrastructure to facilitate the regular services offered by networks i.e. routeing traffic, switching, authentication and offering the quality of service (QoS). Now, fulfilling these requirements outlines the complex challenges facing the technology as will be outlined in the next stage of this paper. Nevertheless, these functionalities and networking consideration will eventually be sorted by the management tools that will coordinate traffic and data flow through agile and automated configurations [5]. Therefore, all the SDN requirements will be fulfilled by the wide range of operational and functional requirements that will ease programmability, deployment and resource provisions. SDN Security Issues While many advantages are presented by the technology, the new architecture does pose some serious security threats. For one, SDN being a new technology will be continuously targeted by intruders in an attempt to highlight its faults. Therefore, appropriate security measures should be implemented on all the vulnerabilities it presents. The Controller Weakness A central control provides many administrative functionalities that improve the overall functionality of the networks. However, it being a hub outline serious security concerns as an access to it could bring down the entire network. Isolation has always been a key concept in threat mitigations as it minimises the fields attacked. Therefore, in case of weak authentication or encryption procedures, the entire system is disclosed and can be manipulated by a third party member [6]. Programmability of the Network Network developers can easily configure and install security systems into networking infrastructure. Moreover, they can make adjustments based on the immediate needs. However, the same functionality can be used to re-configure or re-program the network to fit the needs of a malicious individual. Therefore, similar to the open systems seen today where users are tricked to install compromised applications, hackers can target networks by tricking administrators to install compromised network applications. In the end, the networks are left vulnerable and the intruder accesses the networking resources. OpenFlow Switches Unlike regular switches which may have the appropriate security considerations, OpenFlow switches operate using OpenFlow standards which are yet to be verified in the industry. Moreover, all OpenFlow switches operate as root devices i.e. they have absolute access to the underlying infrastructure which predisposes them to many security issues if compromised. For instance, if intruders were to gain access to an OpenFlow switch, they could alter the configuration made on an entire network so long as the switch is connected to it. In essence, anyone who accesses these switches gains administrative rights for the affiliated network [1]. Possible Solutions Securing the controller and the control layer This starts with hardening the hosts operating systems for instance through the use of Linux. Secondly, implement strong authentication procedures for the controller using regularly updated logging details and trails. In addition to this, the network should be maintained using the regulatory procedures and security compliance requirements. Implement uniform SDN security policy unlike the current model, the SDN functionalities and security policies should be integrated into its rules and regulations i.e. the SDN policies. This will help regulate security across all components including switches. Security controls Similar to the controller, SDN should implement security control such as firewalls, access control and packet filters. Moreover, these functionalities can be embedded into the controller themselves to boost their security as well [6]. Authentication and access control SDN should apply authentication and encryption procedures on all the connections associated with it. This will protect the architecture from attacks such as eavesdropping, sniffing and snooping. Conclusion Recent technological trends have led to the increased requirements for computing resources which among other components include networking resources. In the past, these resource requirements have been met using virtualization technologies that lease out functionalities and operations. Although efficient, these resources still face issues in rolling out dynamic solutions. SDN plays a key role in meeting these challenges of increased demands for computing resources by implementing revolutionary architectures that assigns new roles to all networking elements. This form of delegation improves the functionalities of the networks by enhancing systems flexibility and deployment outcomes through advent control as well as resource programmability. References [1] Cisco. (2013). Software-Defined Networking: Why We Like It and How We Are Building On It. White paper. (Online). Available FTP: https://www.cisco.com/c/dam/en_us/solutions/industries/docs/gov/cis13090_sdn_sled_white_paper.pdf [2] Horvath. R, Nedbal. D Stieninger. M. (2015). A Literature Review on Challenges and Effects of Software Defined. Conference on ENTERprise Information Systems / International Conference on Project MANagement / Conference on Health and Social Care Information Systems and Technologies, CENTERIS / ProjMAN / HCist 2015. (Online). Available FTP: https://www.researchgate.net/publication/283170852_A_Literature_Review_on_Challenges_and_Effects_of_Software_Defined_Networking [3] Bakhshi. T. (2017). State of the Art and Recent Research Advances in Software Defined Networking. Wireless Communications and Mobile Computing. (Online). Available FTP: https://www.hindawi.com/journals/wcmc/2017/7191647/ [4] Gong. Y, Huang. W, Wang. W Lei. Y (2015). A survey on software defined networking and its applications. Frontiers of Computer Science. Available FTP: https://link.springer.com/article/10.1007/s11704-015-3448-z [5] Dubey. A Khanna. B (2016). Security in software defined networking: a review. International Journal of Computer Engineering Technology (IJCET). Available FTP: https://www.iaeme.com/MasterAdmin/uploadfolder/IJCET_07_04_007/IJCET_07_04_007.pdf [6] Lim. A. (2013). Security Risks in SDN and Other New Software Issues. RSA conference 2015. Available FTP: https://www.rsaconference.com/writable/presentations/file_upload/sec-r01_security-risks-in-sdn-and-other-new-software-apps_copy1.pdf

Spartacus To The Gladiators At Capua monologue Essay Example For Students

Spartacus To The Gladiators At Capua monologue Essay A monologue by E. Kellogg NOTE: This monologue is reprinted from One Hundred Choice Selections. Ed. Phineas Garrett. Philadelphia: Penn Publishing Co., 1897. SPARTACUS: Ye call me chief; and ye do well to call him chief who for twelve long years has met upon the arena every shape of man or beast the broad Empire of Rome could furnish, and who never yet lowered his arm. If there be one among you who can say that ever, in public fight or private brawl, my actions did belie my tongue, let him stand forth and say it. If there be three in all your company dare face me on the bloody sands, let them come on. And yet I was not always thus,a hired butcher, a savage chief of still more savage men. My ancestors came from old Sparta, and settled among the vine-clad rocks and citron groves of Syrasella. My early life ran quiet as the brooks by which I sported; and when, at noon, I gathered the sheep beneath the shade, and played upon the shepherd\s flute, there was a friend, the son of a neighbor, to join me in the pastime. We led our flocks to the same pasture, and partook together our rustic meal. One evening, after the sheep were folded, and we wer e all seated beneath the myrtle which shaded our cottage, my grandsire, an old man, was telling of Marathon and Leuctra; and how, in ancient times, a little band of Spartans, in a defile of the mountains, had withstood a whole army. I did not then know what war was; but my cheeks burned, I know not why, and I clasped the knees of that venerable man, until my mother, parting the hair from off my forehead, kissed my throbbing temples, and bade me go to rest, and think no more of those old tales and savage wars. That very night the Romans landed on our coast. I saw the breast that had nourished me trampled by the hoof of the war-horse,the bleeding body of my father flung amidst the blazing rafters of our dwelling! We will write a custom essay on Spartacus To The Gladiators At Capua monologue specifically for you for only $16.38 $13.9/page Order now To-day I killed a man in the arena; and, when I broke his helmet-clasps, behold! he was my friend. He knew me, smiled faintly, gasped, and died;the same sweet smile upon his lips that I had marked, when, in adventurous boyhood, we scaled the lofty cliff to pluck the first ripe grapes, and bear them home in childish triumph! I told the pr?tor that the dead man had been my friend, generous and brave; and I begged that I might bear away the body, to burn it on a funeral pile, and mourn over its ashes. Ay! upon my knees, amid the dust and blood of the arena, I begged that poor boon, while all the assembled maids and matrons, and the holy virgins they call Vestals, and the rabble, shouted in derision, deeming it rare sport, forsooth, to see Rome\s fiercest gladiator turn pale and tremble at the sight of that piece of bleeding clay! And the pr?tor drew back as I were pollution, and sternly said, Let the carrion rot; there are no noble men but Romans. And so, fellow-gladiators, must you, an d so must I, die like dogs. O Rome! Rome! thou hast been a tender nurse to me. Ay! thou hast given to that poor, gentle, timid shepherd lad, who never knew a harsher tone than a flute-note, muscles of iron and a heart of flint; taught him to drive the sword through plaited mail and links of rugged brass, and warm it in the marrow of his foe;to gaze into the glaring eyeballs of the fierce Numidian lion, even as a boy upon a laughing girl! And he shall pay thee back, until the yellow Tiber is red as frothing wine, and in its deepest ooze thy life-blood lies curdled! Ye stand her now like giants, as ye are! The strength of brass is in your toughened sinews, but to-morrow some Roman Adonis, breathing sweet perfume from his curly locks, shall with his lily fingers pat your red brawn, and bet his sesterces upon your blood. Hark! hear ye yon lion roaring in his den? \Tis three days since he has tasted flesh; but to-morrow he shall break his fast upon yours,and a dainty meal for him ye will be! If ye are beasts, then stand here like fat oxen, waiting for the butcher\s knife! If ye are men, follow me! Strike down yon guard, gain the mountain passes, and there do bloody work, as did your sires at old Thermopyl?! Is Sparta dead? Is the old Grecian spirit frozen in your veins, that you do crouch and cower like a belabored hound beneath his master\s lash? O comrades! warriors! Thracians! if we must fight, let us fight for ourselves! If we must slaughter, let us slaughter our oppressors! If we must die, let it be under the clear sky, by the bright waters, in noble, honorable battle!

Identifying Rhetorical Devices Essays - International Trade

Identifying Rhetorical Devices Essays - International Trade Identifying Rhetorical Devices CRT/205 March 23, 2014 Captain E.F. Rollins Identifying Rhetorical Devices Article Review Free Trade Boosts US Exports and Creates American Jobs This article is full of innuendos and proof surrogates. For example, the phrase Finally, after more than four years insinuates that it took too long to get to the point of passing the free trade agreements and puts a negative slant on the opposition (Reinsch, 2011). On the reverse side, the phrases more than 75 percentand more than 80 percent...reached more than $28 billion are used to imply that the percentage and dollar amounts are more than they are and to elicit support in favor of passing the free trade agreements (Reinsch, 2011). An example of a proof surrogate found in this article is For those of us who speak for hundreds of US companies (Reinsch, 2011). This statement does not state who specifically is in support nor indicates what companies they support but is used to emphasize the importance of their statements in this article regarding passing the free trade agreements without citing any sources. The overall characteristics of these rhetorical devices are that the statements in support of the free trade agreements are positive or are used to shed positive light and the statements against the opposition are negative or are used to shed negative light. The impact of these rhetorical devices has on the article is that the reader will determine that free trade is good for the US economy and that the opposition to free trade was wrong for opposing, that is unless the reader utilizes critical thinking skills in order to sift through the rhetoric. REFERENCES Reinsch, Bill. "Free Trade Boosts US Exports and Creates American Jobs." Free Trade. Ed. Ann Aubrey Hanson and Lynn M. Zott. Detroit: Greenhaven Press, 2013. Opposing Viewpoints. Rpt. from "Congress Finally Gets It: Free Trade Is Good for America." Christian Science Monitor. 2011. Opposing Viewpoints in Context. Web. 19 Mar. 2014. Document URL http://ic.galegroup.com.ezproxy.apollolibrary.com/ic/ovic/ViewpointsDetailsPage/ViewpointsDetailsWindow?failOverType=&query=&prodId=OVIC&windowstate=normal&contentModules=&mode=view&displayGroupName=Viewpoints&dviSelectedPage=&limiter=&currPage=&disableHighlighting=&displayGroups=&sortBy=&zid=&search_within_results=&p=OVIC&action=e&catId=&activityType=&scanId=&documentId=GALE%7CEJ3010542235&source=Bookmark&u=uphoenix_uopx&jsid=9e1d8a077489c27315d35309065edd12 Gale Document Number: GALE|EJ3010542235

All what you need to know about Down syndrome

All what you need to know about Down syndrome Down syndrome (also known as trisomy 21) is a genetic disorder in which a person is born with an extra copy of their 21st chromosome. This disorder causes the patient to go through physical development delays, mental disabilities and a variety of distinguishable facial features. The possibility of being affected by down syndrome occurs by chance, the parents of the infected persons are genetically normal. This disability is permanent, and it usually shortens life expectancy. Although the disease has no known cure, people infected with down syndrome can still live very healthy and fulfilling lives. Medical advances have created support for people and their families that have been affected by down syndrome, providing opportunities to help prevail over the challenges of this disorder. In a normal cell, there are 23 pairs of chromosomes, making it a total of 46. 23 of the chromosomes come from the mother’s egg and the other 23 comes from the father’s sperm. The XY chromosome includes the Y chromosome found in the sperm and the X chromosome found in the egg. In Down syndrome, there are three copies of chromosome 21 instead of two, this is called a chromosomal abnormality. The additional chromosome is either as a whole (trisomy 21) or parts of it (translocations). The effects of Down syndrome are different from person to person depending on how long the extra copy, the infected genetic background, and random possibilities. Down syndrome can affect all humans and similar effects have been found in other species (e.g chimpanzees and mice). Scientists have created transgenic mice with the human chromosome 21 and their own chromosomes. There are three chromosomal patterns that result in Down syndrome: trisomy 21, translocation and mosaicism. Trisomy 21 also known as nondisjunction is when a baby has 21 chromosomes instead of two. When a pair of 21 chromosomes fails to separate properly either in the egg or sperm. The extra chromosomes go on to be replicated into the cell in everybody. 95% of people with Down syndrome have trisomy 21. Translocation occurs in only 3% to 4% of all cases. In translocation, a part of chromosome 21 breaks off during cell division then attaches itself to another chromosome. The extra piece of the 21st chromosome causes the characteristics of down syndrome, translocation and may show that the infected person’s parents are carrying chromosomal material that is arranged in an unusual manner, genetic counselling can be sought to ascertain more information when these circumstances occur. Mosaicism is when disjunction of chromosome 21 takes place in one of the cell divisions after fertilization. After this happens there is a mixture of two types of cells, some contain 46 chromosomes and others 47. The cell that contains 47 chromosomes has an extra 21st chromosome. This type of Down syndrome only occurs in 1% to 2% of all cases of Down syndrome. There is a slight difference between trisomy 21 and Down syndrome. Nondisjunction is when the homologous chromosomes don’t separate properly during cell division. There are three types of nondisjunction, when the sister chromatids don’t separate during mitosis, when the sister chromatids don’t separate during meiosis II and when the homologous chromosomes don’t separate during meiosis I. Nondisjunction causes the daughter cells to have abnormal chromosome numbers. While trisomy 21 is when there is an extra copy of the chromosome. The average age that people with down syndrome live is increasing from 10 years in 2010 to 60 years now. However, their survivorship is determined by some heart problems by some factors; about 12% die in their first year, 60% of those with cognitive heart problems live to 10 years old and 50% live to 30 years old. 85% of those with no heart problems live to 10 years old and 80% live to 30 years old. Only 10% lives to 70 years of age. Down syndrome cannot be cured. During pregnancy, if the pregnant woman goes through prenatal scanning and the baby is found to have down syndrome 95% of those pregnancies are terminated. 20% to 50% of individuals with Down syndrome have problems of the thyroid gland, low thyroid is the most common form, occurring in half of all infected persons. These problems can be due to a poorly or totally non-functioning thyroid at birth also known as congenital hypothyroidism which happens very rarely or develops later due to an attack on the thyroid by the immune system. The rate of heart diseases in newborns with down syndrome is around 40 %, out of all the diseases only about 80%have a ventricular septal defect or atrioventricular septal defect (this one is more common). The mitral valve problems become common as people grow even in the people without heart problems at birth. People with Down syndrome have a lower risk of their arteries being hardened. Other problems that may include the art eries are tetralogy of Fallot and patent ductus arteriosus. The risk of having cancer in infected persons is not changed but the risk of leukaemia and testicular cancer is increased and risk of solid cancers is reduced. Solid cancers are less common because of the increased expression of tumour suppressor genes that are in the chromosome 21. Cancers of the blood are 10 times more common in children than with down syndrome. Specifically, acute lymphoblastic leukaemia is about 20 times more common and the megakaryoblastic form of acute lymphoblastic leukaemia is 500 times more popular. Transient myeloproliferative disease is a disorder of blood cell production that does not happen outside of Down syndrome, it affects about 7% of newly born babies. The disorder is not serious but can be sometimes can be deadly. Most times it is resolved without treatment but, those that have it are at risk of developing acute lymphoblastic leukaemia. The hypothalamic dysfunction is the primary cause of GH deficiency and growth retardation, although there has been minor research on how down syndrome affects our systems (excretory, nervous) there hasn’t been any major research with trustworthy results. People with Down’s syndrome usually tend to develop hypothyroidism but sometimes they can have hyperthyroidism although this is much less common. Hypothyroidism is hardly ever present at birth and it is more likely for people with down syndrome to develop it as they get older. This usually happens because of autoimmunity meaning when the body’s defence system attacks itself it is sometimes called hashimoto’s hypothyroidism (although there can be other causes). Trisomy pregnancies occur when the embryo has three copies of a chromosome rather than the normal two. The most common trisomy is Down’s syndrome or trisomy 21.

Sigmund Freud.His Conception Of Mental Illness Essay

Sigmund Freud.His Conception Of Mental Illness - Essay Example For a long time, mental handicaps were seen as completely insurmountable, just something that nobody could engage with or do anything about. In the 20th century, though, that began to change. The notion that mental illness was treatable began to become widespread, and mental hospitals because places of treatment rather than mere confinement. A good example of the changing attitudes is the 1975 film One Flew Over the Cuckoo’s Nest, based on Ken Kesey’s 1962 novel of the same title. In it, Randle McMurphy, played by Jack Nicholson, is transferred from prison to a mental institution, where he challenges the way the institution is run. Prior to his arrival, the institution is essentially a holding pen, a place where people are kept because society doesn’t want to deal with them. There is no real expectation that anyone ever will, or ever can, leave the institution or be cured of their problems. Indeed, McMurphy initially goes there because he thinks it will be an easier place than prison to serve out the remainder of his sentence, only to discover that one he’s in the institutional system, he can be kept there indefinitely against his will. However, by engaging with the other patients as human beings, McMurphy challenges the authority of the institutional system.... The 1960s were a fertile time for changing attitudes, and the liberation of McMurphy’s compatriots should be seen in that context. In 1968, the Special Olympics were founded, as parents of mentally disabled children were encouraged for the first time to take pride in their offspring despite their disability. Prior to this era, such parents were frequently told to have their children permanently institutionalized, and tell people they were dead. As another example, three years prior to the release of One Flew Over the Cuckoo’s Nest, there had been a famous television expose of the Willowbrook State School, a grossly abusive and inadequate institution for mentally disabled children and youths. It led to a public outcry and a series of reforms in how such institutions were run. One Flew Over the Cuckoo’s Nest, in that sense, is chronicling an unfolding cultural narrative about the treatment of mental handicaps; it’s a story about changing attitudes that came out in a time of changing attitudes. There is often an easy narrative applied to the Civil War, one in which evil, racist Confederates are opposed by virtuous, non-racist Union troops. Few would phrase it in exactly that way, but that is the basic structure of the model many people absorb from pop culture and conventional wisdom. Like most such good-vs.-evil narratives, it is a gross oversimplification that misses much of its own point. Reality is, as ever, more complex. At another end of the spectrum, one finds those who insist that the war had nothing to do with slavery, that that was a mere incidental issue. Considering that every state that seceded wrote an elaborate proclamation of their reasons, and that every one of those documents cites slavery as their central ideological issue, the

Technology Law Essay Example | Topics and Well Written Essays - 500 words

Technology Law - Essay Example The police department is the government wing that is noted not to implement the laws effectively. Despite the fact that t the police officers are to help the citizens obey and respect the rule of law in the process aiding in the implementation of the laws, research in the police department shows that the police officers play a bid role in breaking the law. Police officers are known to be corrupt in the course of the duties. In so doing, they let criminals and other lawbreakers to go against the rule of law because they have been bribed. This forms an obstacle in the government quest for law implementation. The gap created between the laws on the books with the law enforcement creates a huge risk to the society. Criminals and other gangs take advantage of this weakness to terrorize the society members. This creates fear, and the security of the society deteriorates. With poor security investments in the areas cannot take place (Landes & Posner, 1975). The citizens have developed negative attitudes to both the people responsible for regulating the laws, as well as the lawmakers. From history, the lawmakers have been exploiting the public through creation of laws that only favors them and seems to be undermining the citizens. This experience has forced the public to have a negative attitude towards the lawmakers. The public is that the lawmakers cannot make any law that can benefit them; the laws that are always made are weak and burden the poor most (Roland & Verdier, 2003). On the other hand, their attitude towards the law enforcers is even worse. Despite the fact that the law enforcers role is to protecting the public interest through regulation of laws they are putting the public interest in jeopardy by putting theirs first. This makes the public detest the law regulators as much as the lawmakers since they both serve their interest ahead of the public interest (Polinsky & Shavell, 2007). Concerning power balance, the law regulators are claiming that

Noble Prize in Physics Essay Example for Free

Noble Prize in Physics Essay The Nobel Prize was established in the year 1895 following the honor of Alfred Nobel who was among the chemists considered influential and powerful in the scenes of inventions. It is imperative to note that Nobel Prize in Physics is regarded as a precious award in this field of study and thus its reception comes with a lot of dignity and respect. On the third day of May, the year 1902, a year after the Nobel Prize was first awarded, Alfred Kastler was born. This was in Guebwiller in Alsace where he also studied in his earlier life before he continued further at Oberrrealchile of Colmar. He was later to collect the Nobel Prize in Physics in 1966. Kastler taught for close to five years before furthering his career to higher education by joining Faculty of Science at Bordeaux . He later worked as a lecturer at Clermont_Ferrand for two years, then at Bordeaux again, but this time as a professor for two years. In 1941, George Bruhat asked Alfred to abandon his occupation in Germany and join them in Paris where he was to assist in building physics teaching program at Ecole Normale Superieure. Although the post he was offered was provisional, he did accept to take it. He was later confirmed in 1952 at the Paris Faculty of Sciences when he was allocated an official position. Alfred Kastler is reported to have developed an interest in science in his junior level studies particularly because of his mathematics teachers at that time who greatly influenced his choice. He was later to strengthen his foundation in mathematics when he joined a special mathematics class held by some two influential scientists, Brunold and Mahuet. It was these two who made him secure an entry to the Ecole Normale Superieure. This college offered a rather friendly environment where one could comfortably study to great depth his field of specialization. Bohr’s atom and other interesting concepts of quantum physics were introduced to Alfred by one of his teachers Eugene Bloch. Kastler developed a particular interest in the approach used by Sommerfeld in his analysis of atomic structures and the explanations on the observable spectral lines. Sommerfeld’s book explained the famous principles of conservation of momentum as applied in the investigation of energy exchange processes between atoms and even radiation by A. Rubinowicz. Interpretation of various selection rules for example, for azimuthal quantum number and also polarization in the Zeeman effect are traced to this principle. All the research work carried out by Kastler was also stemmed on this principle. Alfred went ahead and even carried out experiments in attempt to elucidate there exist transverse component of the momentum of photons. These experiments failed since he discovered they never existed. This he realized after appreciating the results obtained by R. Frisch who was his predecessor in this field of study. At the time when Alfred Kastler was appointed to assist professor Pierre Daure back at Bordeaux Faculty of Science, most of his free time was devoted to research work since his duties ten were less strenuous. It was at this time that Professor Daure introduced him into the field of experimental spectroscopy. Alfred studied optical spectrometry specifically, atomic fluorescence and also Raman spectroscopy. During his studies, the luminescence of sodium atoms in the upper atmosphere greatly interested him leading to his discovery of the D line of the twilight sky that could actually get absorbed by the sodium vapor. He also carried out intensive research at Abisko exposing his experiments to prolonged twilight and together with his colleague, Jean Bricard, he demonstrated that D line is polarized. This is indeed justified if this emission mechanism produced by solar radiation is of the optical resonance type. Alfred remained focused and persistent in his research thereby developing a systematic approach to the consequences of the principal of conservation of angular momentum as observed in optical (light) scattering and also in fluorescence. During this process, he realized that optical excitation of atoms and especially when done in steps, was a very interesting method in experimental physics since the operator could at will subject different monochromatic sources of radiation to polarization and then observe the atom rise through successive steps depending on the absorbed increased energy amounts. Many other scientists applied various methods to investigate atoms especially at the fundamental state; something was yet to be done about their excited states. The suggestion to extend investigation methods to the excited states of atoms was made by one renowned scientist, Bitter, who also Kastlers’ former student. It was then that Kastler and Brossel resolved to use â€Å"double resonance method†. This method was a little bit complicated and involved a combination of the already existing methods of analysis; optical resonance and magnetic resonance. Experiments involving â€Å"Double resonance† involved the use of an r. f field of a corresponding frequency to the interval observed in Zeeman splitting. This in turn depolarizes polarized ground state resulting into increased or accelerated optical absorption as controlled using a photodiode. Since Brossel had prior knowledge on the study of exited states which he did back at M. I. T and Kastler was an expert in optical pumping, this was a great boost particularly when it came to combining the two methods. Together, they worked to perfect the methods receiving assistance from young energetic intellectuals from Ecole Normale in Paris. Kastler is also reported to have had very stimulating lectures about this particular field. According to his students, he described atoms and photons in the simplest of ways making them much more interesting than they had imagined, posing new possibilities to be explored further in this field. He considered himself a student and was always eager to be taught and explore new things. No wander he sometimes sat amid the learners keenly following lectures on matrix theory! His analysis in the earlier stages involved the use of mercury atom which he excited optically in the presence of a magnetic field. He observed only selected Zeeman sublevels presented in those exited states. Of significant interest was the observable selection that still existed even in the absence of magnetic field (zero magnetic fields). Alfred also realized that Fermi and Rasetti had used alternating magnetic field in their experiments on excited atoms but never studied resonance phenomenon of the same. It is thus indeed the polarized light which permits this detection using light of the magnetic resonance of the excited states. In the process of applying double resonance by Jean, Alfred showed that are optically excitated using circularly polarized light enabled the transfer of angular momentum to the atoms. The French physicist won the respected Nobel Prize for Physics in 1966. This followed his new discovery, development and implementation of methods used in observing Hertzian resonance within atoms. At that time, he was the professor in charge of Laboratory physics at Ecole Normale Superieure. His research work that saw him earn this award initiated the study of atomic structures in greater depths using emitted radiations from the atoms under excitation by light waves or even radio waves. He actually used â€Å"Optical pumping method† to stimulate atoms from their fundamental state other excited states. This technique is currently utilized to produce spin alignment in a selected gas with specific atoms. For instance, application of circularly polarized light at specific frequencies will initiate transitions from ground state to excited states. The light energy used in the process of stimulating the atoms was greatly re-emitted and thus both maser and laser technologies trace their roots to optical pumping. This technique, though comparatively simple, it is significantly applied in measuring hyperfine splitting effect and even nuclear magnetic moments as exhibited by some suitable atoms. This forms the fundamental principles behind the operation of a low-field magnetometer and also that of an atomic clock. It is also imperative to appreciate that as Alfred and his team was progressing with their research, several foreign teams reported to have achieved excellent results using techniques that were developed by him. They could actually measurements on nuclear quadruple electric moments as observed in alkali metals among many other discoveries. Alfred Kastler spent most of his research time studying ground and also excited states of atoms. This brought him a fat harvest of results especially on the quality of the data he obtained together with his team while studying various parameters of an atom. For instance, their data helped them analyze relaxation processes making them determine precise and exact values of nuclear magnetic resonance in the process. Consequently, they made several discoveries involving high-order perturbations where he demonstrated Hertzian resonance shifts in the act of optical irradiation amongst many other phenomenons. His significant contribution to this field of physics was thus worth rewarding. References L. Allen and J. H. Eberly (1987), Optical Resonance and Two-Level Atoms. Dover Publications, New York Alfred Kastler. (2009). â€Å"Encyclopedia Britannica†. Retrieved April 27, 2009, from http://www. britannica. com/EBchecked/topic/313094/Alfred-Kastler A. Kastler. (1967) , Optical methods for studying Hertzian resonance. Science Harald Klepel and Dieter Suter. ( 1992. ) Transverse Optical pumping with polarization-modulated light. Optics Commun. ,

Cultural Rape in Heart of Darkness and The Jewel in the Crown :: comparison compare contrast essays

Cultural Rape in Heart of Darkness and The Jewel in the Crown      Ã‚   The comparison of Heart of Darkness and The Jewel in the Crown may lead to some interesting questions. The authors of these two great works have found their way into the literary cannon for well-founded reasons. Both texts seem to continue to bring the reader to ask questions of both the text and the readers own moral values. One of these value based questions deals with racism. It may well be that both of these great works may be examples of racism being subjected upon the people of two separate continents. Both of these situations may be compared to not the rape of a woman, but the rape of a people and their ideologies.    As Paul Scott wrote The Jewel in the Crown his story seems to tell a tale of an English woman in India who had been raped. On the surface of course this is the story meant for the reader to find. However, underlying the issue of rape there may be another story. Scott writes, "This is the story of a rape, of the events that led up to it and followed it and of the place in which it happened. There are the action, the people, and the place" (Scott 3). This single statement may have more truth within it about the author's intent in his story. When Scott writes that with his story is that of a rape we must ask of whom?    The written character that is raped is Daphne Manners. Her original home is Britain. The same country that has colonized India becomes an important issue in the story. It is important to see that Scott describes the fact that, "Mr. Gandhi began preaching sedition in India" at the same time he introduces the rape theme (Scott 3). Scott is hinting to the reader his real intention behind his story. Gandhi's act of sedation was one wrapped in hopes of attaining equality and freedom from Britain for his people. Britain had control of his land and its people.    Scott is not the only author aware of racial inequality in Britain's colonization of foreign continents. Joseph Conrad's Heart of Darkness is also a complaint of racial inequality concerning Britain's colonization. His is a complaint of the control of certain parts of Africa.

Love and Its Tribulations Essay

Love is one of the most sought after things in the world. Love cannot be bought, it can only be found by the lucky few and those who are able to uncover it never want to let it go. In Jane Eyre, our heroine meets Mr. Rochester, who is a possible love interest, when she takes up position as a governess at his estate. There are many things that could hinder their quest for love, like the presence of doubt and suspicion. Other factors that could deter a healthy relationship are their different levels of experience, and their dissimilar personalities. The reason why some relationships do not last long is because of jealousy and distrust. In this case Jane’s rival is Blanche Ingram. It is true that Jane is not envious of Blanche’s mind, but she resents Blanche’s ability to gain the complete attention of Mr. Rochester. It is already evident what Jane’s reaction will be when other, more desirable women, are in Rochester’s presence. Neither of them has publicized their feelings for each other yet they cannot bear the sight of the other with somebody else. Rochester emits his jealousy as well, when Jane receives news of Mrs. Reed’s illness. He does not agree with her decision to leave Thornfield, because he is afraid that she may not return. He is resentful of Jane’s relative’s for the reason that he knows that his bond with her could not compare to her family ties. He cannot compete with that kind of familial connection. He only has money to give, and money cannot buy the time Ja ne spent with her relatives, no matter how badly she was treated. A factor that could complicate a new romance developing is Jane’s lack of experience with men and Rochester’s willingness to take advantage of it. The men she has come across thus far have treated her with cruelty and disdain. For example her cousin John Reed bullied and tortured her from morning until night when she was only a little girl. Jane was never presented with much affection or care by her benefactress, Mrs. Reed. So when she meets Mr. Rochester, she finds herself confused as to what her feelings are towards him. She has never experienced romantic love before, so she does not know if what she is feeling is love or just fondness. And if she does sort out her feelings she would not know how to communicate her emotions to Mr. Rochester. As well, Mr. Rochester is a manipulative man; he enjoys having  power over those around him. This is shown where he misleads Jane into believing that he will marry Blanche Ingram, when his true intent was to marry her. As if he didn’t have enough power over her already, being her employer, provider of her home, and her only source of income. His demanding nature and her poor judgement could be detrimental to the progress of forming a serious relationship. Jane is a stubborn being, and this character trait could lead to discrepancies in her associations with Mr. Rochester. Jane is very much aware of her position at Thornfield manor as the governess. She is completely dependent on Mr. Rochester and she does not like it. This is demonstrated when Jane must leave Thornfield to visit her Aunt, and needs money to fund her journey. Mr. Rochester willingly overpays Jane, but her obstinate nature refuses to take more than she earned. Perhaps the reason for Jane’s cautious-like behaviour can be accounted for by her dismal childhood, which hardened her. She became accustomed to working for everything she received. Mr. Rochester’s abundant wealth and generosity, does not help the situation either. For instance if Mr. Rochester offered Jane gifts, she would not accept them and could even feel insulted by the gesture. Also Mr. Rochester would be offended by her decline, therefore both parties would walk away feeling disheveled by each other’s actions. Their contrasting qualities could inhibit their ability to obtain a functional relationship. These problems will continue to play a role in the downfall of their relationship. Mr. Rochester and Jane have many barriers in their way such as trust issues, differences in experience, and their distinctive personalities. These problems will continue damaging their relationships, unless Jane is able to gain independence from Rochester and they are both willing to compromise for the sake of the other.

Architecture as a Means of Upliftment in South Africa

Architecture as a Means of Fulfillment in South Africa, post-apartheid Introduction The end of Apartheid allowed for â€Å"new ways of describing public institutions† according Togo Nero, in an interview for the Small Scale, Big Change exhibition. And as a result, architecture can be seen as a means of cultural fulfillment in post- apartheid South Africa. So the question is, how does architecture affect social change and identity In this country? This a two-fold question.This essay will look to address this question, In an analysis and comparison of Joy Onerous Red Location Museum In Port Elizabeth, and the Alexandra Heritage Centre in Johannesburg. We will start with a brief history of apartheid, and the sites, to put the buildings into context. Followed by a look at the purposes and concepts of the afore mentioned buildings. From there, we will address the structure and materials and go into an analysis and comparison of the buildings, ending off with the buildings in the pr esent day.History South Africans entire history is plagued with issues and tensions over ethnicity. This is evident all the way back to the early 1 sass when the Dutch and English used the Cape as their stopover point, and began to colonies, forcing the native people (such as the San and Koki) from their homes, and claimed the land for themselves. Battling for land and ownership between the Dutch and the English went on for many, many years, resulting In events such as the Boer War. In 1910, South Africa became a member of the British Commonwealth, with both parties sharing power.By the asses, the Nationalist Party grew in strength resulting in them finally coming into power, and the start of apartheid in 1948. Apartheid resulted in many things, but the cost important factor was that of segregation of races, and classification. Different races were given different social areas, occupations and areas to live. The years to follow were full of unhappiness, and protest- both peaceful an d not. Jumping ahead to 1990, we see the beginning of change- laws lifted, and constitutions redrawn. In 1994, South Africa saw the election of their first black president and the legal end to apartheid.New Brighton, Port Elizabeth Is one of the oldest black townships In South Africa, with the Red Location- so named after the old red corrugated barracks there- being the Much peaceful, non-violent protest happened, and it was here, in 1952 that a group of local NC members marched through the â€Å"Europeans Only' entrance at the New Brighton Train Station. This was the start of many more acts of defiance. After forty- six years, apartheid ended, and the Red Location was chosen to be a site where history and the location itself, would be preserved. Alexandra Township, in Johannesburg was named a township in 1912.It was one of the few townships that was not demolished as a result of the Group Areas Act- the township was too much of an important place for people in the northern suburbs to mind labor. However, the government found that Alex was over-populated, and so sought to forcedly remove people. This led to many boycotts and protests in the area. Alex is an important part of the apartheid history, as important NC members lived there at one time or another- such as Nelson Mandela. Alexandra Township today is a bustling and vibrant area, with an ongoing project to develop and preserve it.Purpose and Concept In 1998, a national competition was held to design a precinct in the Red Location that would bring tourists into the area firstly, as well as to preserve the history of the area. It was to include new housing, a library, art centre, gallery and market hall, a conference centre, and obviously, the centre piece- a museum centered on apartheid. The winner of the competition was the Cape Town based, Nero Wolff Architects. Their scheme would formalize a public space- something that was lacking in Red Location.This â€Å"plaza† would be at the centre of the precinct- the intersection between the two roads created in the design. As well as this, there were a few factors that put it above the other entries: firstly, great care and thought was put into the call of the design- not only does it blend in with the industrial buildings in the area, but it is considerate of the scale of the township itself. The second point is its aesthetic- the language is straightforward, and the buildings celebrate the ordinary materials- like concrete and corrugated iron.This overall scheme does however, have a slight industrial feel to it- which is deliberate in tying the building into its site. And the last thing was that the building had a unique approach to preserving the history, and courting whatever exhibits it would house- all of which creates a memory evolving around the struggle for freedom, rather than apartheid itself. In 2001, the Alexandra Tourism Development Project (ATOP) was founded, by the Sautà ©ing Tourism Authority, in the hopes to de velop a number of tourism facilities and infrastructure with emphasis on the heritage of the area, and to bring in tourism.Time, effort and money were also put into upgrading the housing in the area- and this has been a hugely successful project, major improving the lives of the people that live there. And this was a big stimulant when it came to the Heritage Centre- it â€Å"must serve primarily as a resource for the community – they must be incentive of as essential and integral parts of the urban and social fabric of Alexandra – rather than simply as an attraction for visitors†. Anyone Duggan, project something that Peter Rich took into account, in his design- which we will discuss later.The Alexandra Heritage Site serves mainly as a venue space- where meetings, exhibitions and classes can be held. There will also be a permanent exhibition, showing the history, and stories of the area, as well as artworks and photographs. But according to Peter Rich, the most important feature is that it is a place where the older generations can tell their stories and record their memories. Interview in Convey, online magazine, 2011-1) Structure, Materials and the Building Process For the purpose of this essay, I will focus mainly on the Museum itself, rather than the entire Museum of Struggle Precinct.In the Red Location Museum, the building itself only serves to house and protect the exhibits- the twelve corrugated â€Å"memory boxes† (more later) hold all the significance and meaning. The building is designed to evoke little emotion, which goes to strengthen ones experience of the interior. This building is an example of a massive concrete structure- built from pre-cast concrete elements, and in-situ elements, such as the columns- which bring a sense of permanence to the building. Other than its sheer volume, perhaps the most important structural feature is the roof.For their initial design, Nero Wolff looked to anti-apartheid protest art for clues. In the painting shown, the three seminal building types are evident:, the double story school building, the â€Å"box-house† and the saw- tooth roofed factory. The saw-tooth is an image strongly associated with the factory, and during the times of apartheid, the factory was associated with civic virtue, as it as the trade unions that helped shape the internal struggle for freedom. Civic buildings at that time were also images of apartheid, so Nero Wolff wanted to create a distinction.So the Museum was designed with a saw-tooth roof- which also offered good lighting and ventilation opportunities. The Alexandra Heritage Centre primarily used red steel girders, brick and poly- carbonate sheeting, giving it a lighter appearance than the Museum- especially because it also bridges across the road, which creates an observation deck overlooking the township. Peter Rich describes it as having an â€Å"ad-hoc esthetics† (Interview in Convey, online magazine, 2011-1) whic h is influenced by the surrounding without being patronizing.It has a civic feel, but still blends into the township- much like the Red Location. Peter Rich also sort ideas out from the people- he spent a great deal of time observing daily routines and such of the area, and used this to influence the design. Both buildings used local labor. Alex not only used local labor in the construction, but also in the smaller details, like the glasswork in the windows. The Red Location used 50% local labor, and every three months, new people were brought in- trained ND put to work. This offered much in the line of employment.Analysis and Comparison which houses a library and the exhibition space and offers views of the surrounding houses. The building has many opportunities for transparency- from the entrance, you can observe below into the public spaces, outside next to the road and in the interior, the planes are interlinking. There are also ambiguous internal spaces- this allows for great f lexibility in purpose- they were designed to be able to house political as well as social events. Another dimension is added, under the bridge- this space is owe redefined as street.Because of the polycarbonate sheeting and glasswork, the building gets good daylight- which is important if the space is to be utilized for workshops and such. As one enters the Red Location Museum, one is brought from the large sweeping veranda, to the entrance hall- which takes you from the informal exterior to formal interior, with its large volume. The entrance hall serves as a transition space. The entrance also houses the auditorium, which can be accessed from both sides. From here, the movement is directed via a row of tall concrete columns which are the first splay- the â€Å"walk of heroes†.These bring you into the main exhibition space- which is initially concealed- this was deliberate, to bring in a sense of â€Å"mysteriousness†. The main exhibition space houses twelve towering rusted corrugated structures- the â€Å"memory boxes† which relate back to the actual memory boxes which were treasured items during apartheid. Through these boxes, the exhibitions could be curates through themes. Each box is different on the inside, housing an exhibit. The memory box, is supposed to represent history, while outside of the museum is the present.The space inebriate- the twilight zone- is the transitional space, where past is lost to present. And it is in this space, which one moves around in the museum- choosing your own path and therefore creating your own understanding and story. This is achieved through a deliberate lack of hierarchy- the boxes are placed in a grid. The townships share similar histories, so it is only natural that any public buildings within them would have similarities. The obvious difference is their function, but other than that, these buildings share similar approaches, labor strategies, reasons for materiality.But the biggest similarit y is that they both have a positive impact on their locations, and are strong beacons towards a better future and a new identity. The Buildings in Present Day The Alexandra Heritage Centre, after many years of delays and budget problems, is near to completion. Of course, projects to uplift and rejuvenate the area are still on going. Tours are given of Alexandra regularly (called shoo' left(s)) which include visits to Mandela's Yard and the Heritage Centre. From the limited resources available, it is evident that the community think this building is a huge success- which is the most important opinion.It will take a few years, and more rejuvenation of the area, to bring in the amount of tourism that the ATOP hope to bring in, however. The museum. Currently, the next phases- the art gallery and the library/archive are completed- with minor interior issues still to be resolved- these are not open to the public yet. Future plans for the site include more, higher density housing, and an a rts school- which will include a theatre which can bring in more involvement from the community.The precinct is very successful- it brings in tourist attention, the community love it and make use of it on a daily basis. On a larger scale, the Museum does much to rejuvenate South Africa, in post-apartheid times. Conclusion When asked, how does architecture affect social change and identity in this country, one needs to look at why it is necessary to uplift the community and why perhaps, is change needed. It is evident that huge change was required after apartheid to begin to heal this country, and one of the biggest tools the apartheid government had to control people, was space.Through the two public buildings that were compared, we can see how this country, through architecture, has begun to correct itself. These buildings are not patronizing to anyone- not any race or class- and aside from their obvious functions, they bring about new change and identity to their respective commun ities. We can successfully reach this conclusion now, as we know the background and context, and are well acquainted with the buildings through an understanding of structure, materials, purpose and concept.As with most things, change is ongoing, and the Red Location Precinct and Alexandra Heritage Centre are testament to this. As a young architect in South Africa, it is clear to me, that to create successful public buildings, a good understanding of the surrounding context, community and history is obvious, as well as an understanding that the architects role is to create spaces- and that space can have a huge affect on people, and that it is our duty to shape this space as best to assist the community as possible.

Sodium Thiosulphate Essays

Sodium Thiosulphate Essays Sodium Thiosulphate Essay Sodium Thiosulphate Essay I am going to try and find out whether the reaction between Sodium Thiosulphate and Hydrochloric acid stays the same, increases or decreases when the temperature for both of the components is increased.Prediction: I predict that as the 2 components are heated the reaction will get quicker in time until a certain point. When the liquids reach a certain temperature the liquids will be too hot to make a reaction and there will be no reaction.Apparatus: for my experiment I will need: Bench Mat 2 Thermometers 1 Measuring Cylinder (25cmà ¯Ã‚ ¿Ã‚ ½) 30cm of Sodium Thiosulphate 30cm of Hydrochloric Acid 2 beakers X mat Water Bath Ice Box with cold water Stop watchApparatus Set up:X card Bench Mat Measuring Cylinders Water Bath Thiosulphate H2SO4Method: The first thing we need to do is to collect all of the equipment and set it up like in the diagram. Make sure that the heating or cooling element is at the right temperature for example make sure the water bath is at t he correct temperature and that the ice bath is as close to freezing as possible. Pour 10cmà ¯Ã‚ ¿Ã‚ ½ of sodium Thiosulphate into the measuring cylinder. Then pour 10cmà ¯Ã‚ ¿Ã‚ ½ of hydrochloric acid into a different measuring cylinder. Place a thermometer into both measuring cylinders. Once the temperature has reached the temperature you wish to do the experiment at then take them out of the cooler or heater. Then add both liquids into 1 beaker and start the timer. Stop the clock when the X has totally disappeared and record your results.Observations:When I am carrying out this experiment I am going to be measuring how long it takes for the Hydrochloric Acid and the Sodium Thiosulphate, to cloud over a X mark which will be placed underneath a beaker. I will be measuring the time in seconds. Despite the time going into the minutes I am going to count them as seconds. This is because when I am placing the results and plotting the graph on the computer the spreadsheet program that I am using will place the results In a different way because it will count the one minute as one second and place the result as one second which would be wrong.Results:Temperature in Degrees CelsiusTest No.1023304050133.441.02.0346.3319.3226.05246.521.02.7549.8921.0827.39320.751.12.7548.4219.2924.61438.921.04.6846.832627.43531.241.07.2145.3316.9928.86Average34.171.05.147.3620.5326.56High46.521.02.0349.892628.86Low20.751.12.6845.3316.9924.61The numbers ranging between 20.75 and 1.02.03 are the times in minutes, seconds and hundreds of second.Graph:Conclusion: I think that my prediction was correct as when we heated it above 45à ¯Ã‚ ¿Ã‚ ½C the liquids became inactive and the reaction went wrong. 2 of my experiments went wrong I think as they do look out of place on the graph. These are the experiments at 23à ¯Ã‚ ¿Ã‚ ½C and 30à ¯Ã‚ ¿Ã‚ ½C.Evaluation: After looking at my results and graphs I can see that my experiment was not a fair test as some of the results look like they have go ne wrong. So after discovering this I can virtually say that the results I have are unreliable. To make the test fairer the next time I carry it out I think that I should carry out each temperature out more than three times and instead carry them out another odd number of times like 5 or 7. This should enable me to gain better and more accurate results.Appendix:To help me out with this experiment I have used the following resources: AQA Modular Science FINAL EXAM, Higher Level Britannica 2001 Letts Science revision guide

Socrates and Freud Essay Example | Topics and Well Written Essays - 1500 words

Socrates and Freud - Essay Example ous view whereby he argues that it is like a mankind’s resistance against helplessness feelings, a defense that retains human being immature and rely on an elusive God. The conflict between the nature and characteristic of human beings and civilization restrictions can be found in the early psychological writings of Freud. Freud’s early writing about stages of psychosexual development comprised of destructive of aggressive forces, which are libido-bound in the sadism form (anal, oral, and urethral). Freud, however, measured aggression as portion of self-preservative characters when it resulted from response to frustrating thing or after the occurrence of a conflict between hunger (ego instincts) and love (object instincts). In Civilization and Its Contents, he describes (I) the conflicts that occur between individuals’ social rules and sexual argues that helps them to endure, and (ii) Thanatos, which is a key self-destructive instinct of death, which has overwhelming social consequences when directed outwards. Genocide, violence, and killings are all enough proof of the theory of Freud that, human beings are not â€Å"good†. Freud argues that it is not easy to give an answer to the very question, â€Å"what is the function of the life of human being† that most people understand that human beings only survive happily. Freud catalogues the way human beings avoid pain and seek pleasure, such as intoxicating, sublimating libido into the job, and displacing libido onto the beauty enjoyment (Parisi 67). According to Freud, civilization aids in helping human beings against nature, regulating human beings’ relationships, and encouraging their higher mental actions (scientific, intellectual, as well as artistic success). Self-preservative characteristics and Eros contribute towards civilization, as human beings can strive better through working hand in hand. In addition, sexual love, which is the prototype of happiness, strengthen families, couples, and group

E-marketing Case Study Example | Topics and Well Written Essays - 500 words

E-marketing - Case Study Example At the same time it is also worthwhile here to mention that the e-Market space is coming up as a formidable alternative, as the customer feels more comfortable to know everything before accepting the services of the company. E-business is more than just e-commerce. It involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners. Such a venture on the net greets each customer by name and presents targeted information and services that correspond to each visitor's unique preferences and requirements. This not only helps in reducing the man-hours spent by the company officials in explaining the details to customers, but it also helps us in establishing as a company with total transparency in all its deals. Real estate and mortgage deals are not done by individual customers on a daily or weekly basis. An individual resort to such deals onl y limited number of times in many years. Therefore, the individual prefers to give a deep thought to it before actually going for it.

International marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

International marketing - Essay Example In case of IM the firms looks to make their products available to the international customers. Therefore they have to deal with PESTLE factors of not only one but several other countries. Due to this factors such as tariff barriers, govt. regulations, etc. They also have to face competition from the international competitors also. But with high risk there are opportunities to earn high returns also in the form of growth, profitability, opportunity to earn economies of scale. The study looks to focus upon some of the key issue to be considered by a firm when the firm decides to enter the international market. The company to be discussed is Tesco PLC, the biggest retailer in the UK. During the course of study the probable strategies that could be adopted by the company to expand the business has been discussed using international strategic and marketing mix of Tesco (from an international, perspective), Porter’s diamond model, Uppsala model, country of origin effect and born glo bal model. Marketing Mix: 4P’s Framework The concept of marketing mix can be described as the set of manipulable marketing elements that can be used by the company to achieve organizational objectives. The marketing mix consists of four key elements. Neil Borden termed these manipulable elements as the ‘Marketing Mix’. In the early 1960’s he suggested 12 elements which the company should keep in mind while formulating marketing program. Then E. Jerome McCarthy delineated the marketing mix as the 4Ps of the marketing mix. In simple terms the elements of the marketing mix can be used to lay the much required foundation for the overall marketing strategy. Product Tesco is one of the major retailers in the world. It provides shelf space to the products of some of the major global brands. Along with this the company also provides private label branded products. The product ranges from fresh food, groceries, clothing and apparels, health and beauty products, ele ctronic garments. The vast ranges of products allow the company to target a wide range of customer segments starting from kids to adults. As the company product a vast product mix with lots of variation the company opts for brand positioning as compared to individual brand positioning. Price Tesco mainly uses market driven pricing. Here it is to be mentioned that with the rise in competition in the global retail market and the recent economic downturn has forced the retail companies to decrease the prices. A part form this the company also uses promotional pricing techniques, especially in case of clothing products. In the initial days the company adopted a market skimming strategy. Thus the company set high prices for the offerings. But once the competition increased the company had to adapt and shift to market driven pricing. Also the pricing strategy has been influenced by the economic conditions. The market driven pricing has been well punctuated by other pricing techniques such as promotional pricing. Place It is believed that the Tesco has one of the best distribution strategies. The key factor that influences the

REAT Task 11 Essay Example | Topics and Well Written Essays - 1000 words

REAT Task 11 - Essay Example Pre-testing can be administered at every stage of learning process to cue students to the concepts to be mastered. Instructors use pre-testing to invoke students’expectation, which is an important ingredient in concept learning. Instructors use post-testing to monitor the leaning progress for students. Post-testing is also a useful tool to determine the differences in learning process between students. It reveals fast learners and slow-learners. This helps the instructor to adjust accordingly to accommodate all types of learners, (Kormos, 2008). At administrative level, curriculum developers monitor the effectiveness of their programs using post-testing results. The results also help them adjust their curriculum to improve individual student performance. By adjusting their programs, they can develop model curriculum used to develop other programs. Cognitive Domain of Bloom’s Taxonomy is a sequence of recognition learning process that involves six stages in the order of increasing difficulty. The stages imply that the learning process cannot begin at an advanced stage before the preceding one is mastered. The stages are knowledge, comprehension, application, analysis, synthesis and finally evaluation, (Price & Nelson, 2010). At knowledge level, the learner is expected to have the ability to remember and state previously learnt information or data. Other learner’s abilities that characterizes learners at this stage include ability to describe, to define, to identify, to outline, to reproduce, to label, to list and to know. At comprehension stage of learning, a learner is expected to understand and infer problem or concept and to express given information in one’s own terms. The abilities that characterizes learners at this stage include being able to paraphrase, to infer, to interpret, to rewrite differently the same concept, to explain to convert and to predict. The third stage is the application of the concept. It involves the

Practice Structures from Motor Learning

Practice Structures from Motor Learning Skill acquisition is partially dependent on the amount of practice and the structure of practice for the learner. Choose an activity and using the principles of practice and practice structures from Motor Learning answer the following questions. A. Identify and describe the skill with detail along with the characteristics of the learner (age, athletic ability, etc.). The learner is a high school freshman baseball player still in growth development and attempting to improve his fielding mechanics. Although the learner has played baseball in the past, the players fielding skills are average. The player also has average athleticism, is right hand dominant, but requires specific attention to details to improve fielding ground balls that are hit directly towards the learner. The learner is also attempting to play shortstop for the high school team. Fielding a ground ball that is hit in a straight line in front of the player using a glove is the skill that will be taught. When fielding a ground ball, the learner should approach the ball with the palm of the glove facing the baseball as the arm is straight and descending like an airplane and not like a helicopter. As the learner is approaching the ball with the glove and arm positioned as previously mentioned, the learner should take a banana like curve towards the ball to read the location of the ball skipping off the ground. After the banana curve and descending the glove like an airplane, the learner should then field the ball way beyond his toes as his back is bent forward in a squat-like position. The learner should come to the connecting point between the glove and the ball with a right to left step pattern as the learner gets into a squat position. As the learner is getting into the squat position to field the ball, the right hand should extend with the palm facing down while the palm of the right hand is on the bottom of the glove resembling an alligators open mouth. Once the learner is in a squat position with both the glove hand and right hand covering the baseball, the learner is then instructed to close the ball in the glove while controlling the ball with the throwing hand. During this period of controlling the ball, the learner should funnel the ball to the stomach while maintaining eye contact all the way until the ball is in the learners throwing hand entirely. As the ball is in the throwing hand, the fielder should cross the left foot over the right leg, continue to follow the left leg through to assume a throwing position, and finally use the learners throwing abilities to throw at a target once he the ground ball has been fielded. B. Describe the different types of practice appropriate for an advanced performer and one who is just learning the activity. Blocked practice is a repetitive sequence which allows the individual to practice the same skill (Schmidt Wrisberg, 2008, p. 257). This type of practice is for both advanced and unskilled learners to utilize. Random practice is when an individual performs numerous skills in a random order to limit consecutive repetitions (Schmidt Wrisberg, 2008, p. 257). Practice that is randomized is useful for advanced learners. Constant practice is when an individual practices while performing only one variation of a set of skills (Schmidt Wrisberg, 2008, p. 271). A developing learner could field the same type of ground balls and throw to first while an advanced learner could field the same type of ground ball and throw to first, then field the same type of ground ball and throw to second base. Both types of constant practice are beneficial for both learners. Varied practice involves different versions of a skill to be rehearsed (Schmidt Wrisberg, 2008, p. 271). For the purposed skill being pr acticed, an example of varied practice would be having the learner field a variety of ground balls from different distances and throwing to different positions on the baseball field. Varied practice is more beneficial for advanced learners due to the degree of difficulty that would be carried out. For example, fielding a ground ball from multiple angles and switching between throwing to first and second after fielding. C. Discuss why the practice structure you select is appropriate using motor learning principles of practice schedules. Since the learner is a freshman baseball player who is trying to develop a consistent movement pattern to field a ground ball, the best practice structure to use is blocked practice. Blocked practice allows the individual to practice the characteristics of the skill using repetition. Through blocked practice, the developing individual can improve in fielding during the motor stage of learning. While progressing through the motor stage of learning, the coach can provide some precise feedback, but the individual can modify self-movement patterns to accomplish goals of fielding ground balls correctly. Since the freshman baseball player already has a general idea of how to field a ground ball hit towards the fielders direction, blocked practice would allow the learner to reach a high skill potential of fielding a ground ball towards the learner due to repetitive movement patterns. Learners advance through various stages of learning, when developing a skill. Whether a beginner or an expert. Use the stages of learning principles to answer the following questions. A. Name the different stages of learning as well as explain the characteristics of the different stages of learning. In the beginning of learning a skill, the goal of the learner is to get a general idea of what the body needs to do to produce the movement (Schmidt Wrisberg, 2008, p. 200). This is the verbal-cognitive stage. Learners going through this stage when developing a skill often do a lot of thinking while they talk to them self about how they will accomplish the task (Schmidt Wrisberg, 2008, p. 200). There is much improvement throughout the verbal-cognitive stage even though the movements tend to be unathletic and not the best quality (Schmidt Wrisberg, 2008, p. 201). During this stage of learning, it is important for the instructor to demonstrate with visual cues as the learner attempts to mimic the movements demonstrated (Schmidt Wrisberg, 2008, p. 201). After a certain time of repetitive, decent, quality movements, the learner will then progress into the motor stage where the movement is much more effective (Schmidt Wrisberg, 2008, p. 201). While the motor stage does not involve th e most skill potential, it is the stage of motor learning when the learner discovers the most effective and consistent ways to refine the movement (Schmidt Wrisberg, 2008, p. 202). Progression through the motor stage is often the longest stage a learner completes (Schmidt Wrisberg, 2008, p. 202). Once the learner has corrected the movement pattern after receiving feedback and improving the skill, the autonomous stage is when the learner needs to give limited attention to how they produce the movements to the skill and focus on how the movement can be modified to be more effective (Schmidt Wrisberg, 2008, p. 202). Self-confidence improves in the autonomous stage because errors are less likely to occur as the learner is close to the highest potential of the skill. Even though the autonomous stage is the final stage of learning, it is a never-ending phase as it takes years of practice for the learner to produce the skill flawless (Schmidt Wrisberg, 2008, p. 203). B. Use a scenario where an individual would go through the different stages and items that would take place during each of those stages. Explain the scenario fully. (sport or skill all information must be accounted for in explaining what is going on.) When learning how to throw a baseball, the learner begins by being instructed by the baseball coach. The learner is a six-year old tee-ball player who is right handed while having no prior experience with throwing a baseball. The individual is an average height and weight for a six-year old male. Throwing a baseball was taught from the very beginning stages and the process begins as the verbal-cognitive stage begins for the learner. The learners coach explains that the grip of the fingers should be placed over the laces as he shows with a visual demonstration. The youth baseball player then attempts to copy the exact same grip learned from his coach by telling himself, place the fingers over these red marks on the ball. After a decent grip of the ball has been performed, the coach then instructs the youth baseball player to face the hand (as the grip of the ball remains the same way) away from the face. The coach informs the learner to pretend the hand is a cobra snake. Using this cu e, the learner understands that the cobra snake needs to be facing away from the face so the snake doesnt bite the face. As the learner is gripping the baseball, the start of the throwing motion begins when the learner takes the ball out of the glove. The learner is then instructed to grip the ball as previously learned, face the ball towards the ground, then keep the ball facing the ground and away from the face while bringing the ball up directly behind the head with the arm in an angled position. This motion is demonstrated repeatedly to the learner so the learner can mimic the exact movement several times. The learner is constantly talking out loud about the directions to throw a baseball. The learner says, grip the laces, face the cobra away from the head during the wind up, and release the ball in front of the head towards the target. As the learner is attempting the initial phase of throwing a baseball, the learner forgets to face the cobra away from the face and starts to de velop bad habits. The coach quickly corrects the bad movement pattern providing extrinsic feedback by explaining, dont forget to face the cobra away from the face while bringing the baseball down and up. Once the ball is gripped correctly, the ball is behind the head after the wind up, and the ball is facing away from the face so the cobra doesnt bite, the learner is then instructed to throw over-head to a target. The throwing motion was demonstrated so the learner again has a visual demonstration of what the skill should look like. The ball isnt close to the target because the ball was released at an inappropriate time. The coach tells the learner to release the ball in front of the head and have the ball roll off the fingers so the ball has backspin. This is also demonstrated visually. Over a period throughout the practice day, the learner eventually gathers the general movement of throwing a baseball. Although the learner understands the general movement, the throw is not accurat e and still requires much improvement and attention. At this point of motor learning, verbal-cognitive stage is still occurring. However, once the learner has developed a general throwing movement from demonstrations, verbal cues, and thinking, the learner begins to make effective adjustments. The learner then begins the motor stage with more confidence. In this stage, the learner is adjusting the entire body. The learner understands that foot placement improves throwing accuracy, the release of the ball is more consistent, and trunk rotation control is more consistent. Since throwing a baseball is a closed skill, the learner focuses more on repeating high quality throwing motions and making the throw consistently smoother and controlled (Schmidt Wrisberg, 2008, p. 202). After the motor stage produces a more efficient throwing skill, the autonomous stage occurs where the player starts throwing to different targets (i.e. throwing to the first baseman, throwing to the second baseman, throwing to the catcher, or throwing long distances). Performing in the final stage, the learner has developed a crow-hop giving the player more power with throws. The learner also developed quicker and more specific ways to throw the ball to different targets such as developing skills during a relay throw to the catcher from the outfielder. Throughout improvements in throwing a baseball while the learner was completing the autonomous stage, the learner also developed throwing skills to throw different types of pitches such as the curveball and knuckleball. C. Explain what happens to the learner in each the stages of learning for the scenario. As previously mentioned, the learner started throwing at six-years old. In the verbal-cognitive stage, the learner utilizes demonstrations, visual cues, and verbal cues to provide self-talk and thinking when producing the movement. In the scenario discussed above, the learner thinks of directions such as, grip the laces, face the cobra away during the wind up, and release the ball in front of the head towards the target. Self-talk and thinking while attempting the skill is common during the verbal-cognitive stage. The goal of the learner while progressing through the verbal-cognitive stage is to understand the general movement. The motor stage is different than the verbal-cognitive stage when explaining what happens during each stage of the throwing movement. Recently stated, the motor stage begins when the learner already has a general pattern to move. Therefore, the learner seldom uses self-talk or thinking to produce movements in the motor stage. Instead, the improvements are made quickly and the throwing motion performance is more effective. Like what was stated recently, the learner realizes how to use the entire body to produce a better throw which eventually becomes consistent. For example, the learner learned in this stage that correcting foot placement would allow more throwing accuracy. When the learner progresses through the motor stage, the learner is developing as a human being. The individual has much more control over the body and is much older. The learner has become so aware of the environment that the learner understands the closed skill of throwing a baseball and can adjust without much feedback. In the final stage of learning, the learner shows great potential in throwing a baseball. The learner is fully developed as a human-being which means he does not have to adjust based on how his body grew. At this point, the learner is mastering a craft and knows where to place the body and arm to provide the most efficient throw. This is the autonomo us stage of learning where the individual may have to use a crow-hop throughout the throwing motion to hit the target successfully as mentioned above. Either way, the learner has the confidence to produce an effective motion that is near the maximum skill potential. You are teaching someone how to perform a motor skill, such as catching a ball, performing a squat or dribbling a ball (hand or foot). Using various motor learning principles answer the questions below. A. Identify and describe the skill with detail along with the characteristics of the learner. The learner is a ten-year-old little league baseball player who is left handed and not fully developed. The learner is unathletic, average height compared to teammates, and in healthy condition. The motor skill being taught is catching a baseball thrown directly at the body using a glove. B. Using effective instructional techniques (instructions, demonstrations, learning cues) outline the process in which each would be used to teach someone the skill that has been selected. To begin instructing the skill, a description of the skill is necessary. Step one is getting into an appropriate position to catch the ball. Before the ball is released from the hand of the individual throwing the ball to the learner, the right hand wearing the glove should be up with the same arm extended on an angle directly in front of the chest while assuming the ready position. Meanwhile, the left hand is next to the glove prepared to cover the glove after catching the ball using the palm and webbing area of the glove. The learning cue for the arm positioning to catch the baseball is to teach the ready position. Step two is keeping the eyes on the ball. As the ball approaches the glove, the learner is to maintain eye contact with the ball as it hits the spot of the glove and squeezes the thumb and fingers together to keep the ball in the glove which then turns into step three in the instructional process. The learning cue for this direction is squeeze. Meanwhile, the left hand i s covering the glove so the ball does not drop out of the glove. After the description of the skill, a demonstration of catching a ball was the final step before observing the learner attempt the skill of catching a baseball. C. Using the memory process, explain how the learning takes the information presented to them and puts it into memory. The memory process is made up of three distinct memory systems (Schmidt Wrisberg, 2008, p. 54). Memory plays an important role in movement patterns. With the appropriate amount of practice, any skill or movement pattern can be memorized (Schmidt Wrisberg, 2008, p. 54). Short-term sensory storage (STSS) is the initial phase of memory. In this phase, information is constantly being segmented in the brain and is only maintained as a stimulus for only a few hundred milliseconds (Schmidt Wrisberg, 2008, p. 54). The STSS phase processes these short bouts of information in such a simultaneous manner that learners use very little focus on the processing (Schmidt Wrisberg, 2008, p. 54). Once the information is processed in STSS, short-term memory (STM) assesses the processed information as it pertains to the skill being learned. In the STM phase, the pertinent information of the skill remains in the memory shortly while the irrelevant information does not get processed (Schmidt Wrisberg, 2008, p. 54). When practicing a skill such as catching a ball, every time the skill is experienced, information learned throughout each experience is only maintained if focus is on that information (Schmidt Wrisberg, 2008, p. 54). Since STM has a limited capacity, it is up to the learners to utilize this phase of memory as effectively and efficiently as possible while being instructed. In the third and final phase of the memory process, information is mostly stored much longer than the first two stages. Long-term memory (LTM) stores an endless amount of information from experiences for an excessive duration (Schmidt Wrisberg, 2008, p. 55). LTM has more control and effort to process information so that actions can be retrieved, modified, and performed continuously so those actions can be utilized for other skills no matter the difficulty (Schmidt Wrisberg, 2008, p. 56). D. While the learner is performing the skill, feedback is used for various things. Provide example feedback statements as well as what those statement address. Intrinsic feedback is the information that is sensed from produced movements either outside the body or within (Schmidt Wrisberg, 2008, p. 285). While learning the skill of catching a ball, examples of intrinsic feedback would be how hard the ball is, what the ball sounds like when hitting the glove, how much more does the glove need to open to catch the ball in the web space, or where does the arm need to move to catch an overthrown ball. Another form of feedback is extrinsic. Extrinsic feedback is information sensed by an outside source such as a coach, teacher, or another teammate (Schmidt Wrisberg, 2008, p. 286). Examples of extrinsic feedback would be comments from a coach such as, Great job keeping your eye on the ball, or Next time, move your entire body where the ball is going. Knowledge of performance is considered a type of extrinsic feedback (Schmidt Wrisberg, 2008, p. 289). This type of extrinsic feedback addresses the action. Something like you did not keep your eye o n the ball, is an example of knowledge of performance. Knowledge of results, on the other hand, is also extrinsic feedback but addresses the success of the skill rather than the action (Schmidt Wrisberg, 2008, p. 286). You didnt catch that ball using two hands, is an example of knowledge of results. References Schmidt, R. A., Wrisberg, C. A. (2008). Motor learning and performance: A situation-basedlearning approach. Champaign, IL: Human Kinetics.